I also looked at international and national papers, just so I could see conventions of newspaper names as a whole. After doing this I came up with a few different names:
1. Southend Times
2. Southend-on-News
3. Southend Prophet
4. The Southend Herald
I decided to make a questionnaire for 10 people to do, where they would pick their favourite local newspaper names out of the options above. The results were as follows:

From this I found that "Southend Prophet" was the most liked name, so I decided to use it for my local newspaper name.
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