However I firstly had to research about fonts so I was knowledgeable about the design features of them. I found that these two diagrams explained the main features of font.
This diagram displays the difference between serif text and sans serif text.
This shows that the difference between sans serif and serif text, is that serif text includes the parts that are circled in this diagram, sans serif does not.
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This second diagram shows the features of the font.
Supplied by: http://www.myfirstfont.com/images/glyphterms.gif
With both of these in mind, I looked through many fonts and then chose my favourites.
My first choice was the font type Century. As shown below.
This is a serif font. I liked the elegance this font has, as the ascenders and descenders are quite long. I think this text however, does not stand out enough, and is perhaps too formal for my local newspaper, which I want to be quite fresh looking.
My second choice was the font type Eccentric Std. As shown below.
This is serif text. I liked that this font was in all capitals, as I think it made it stand out. This is a very unique font and has a very elegant sense to it as the length of the lettering is very tall and narrow. However, I feel that this text would make my logo look rather unprofessional as the font is very unconventional.
The third font I chose was the font type Eurostile. As shown below.
This is a sans-serif font. I thougth that this sans serif font made it look very modern and fresh. This font is also very clear and easy to read, which is vital for a good logo. However, the lettering shaping is rather boxy which gives off a rather amateur impression.
The third font I chose was the font type Calibri. As shown below.
This is a sans serif font. I liked this font best in bold and capitals. I think this font is very clear and easy to read. However I think this font lacks a small flair to set it apart, as it looks almost too conventional.
My fifth choice was the font type Candara. As shown below.
This is a sans serif font. I thought this font looked best in bold and capitals. I thought that this font type was very clear and easy to read but still looked slightly unique as the lettering experiments with different thickness. I think this font would be very well fitting for a logo.
After analysing them myself, I once again asked 10 people to choose the font that they thought would suit both my newspaper name and the newspaper itself. These were the results:
After taking both these results and my own analysis into consideration, I decided to use the font type Candara.
After this choice was made, I decided that I wanted to have a colourful logo as it would make my logo more attractive and would also make my newspaper stand out. To decide this I tested a few colour schemes. I knew using more than three colours would be too complex, so I wanted to only use up to two different colours with the colour white.
These were my top three choices.
Choice One
Choice Two
Choice Three
After choosing my options I once again did a questionnaire, asking which they thought would be best for my local newspaper logo. These were the results:
This shows that the most liked choice was the third choice. So using this information I decided to use this colour scheme for my logo.
I used the font type Candara and the third colour scheme. Then using photoshop I designed three different logos.
Design One
I like the use of the line in this design, and also the fact that the title is all in one line, as I think it makes it easy to read. However I think there is too much white, which makes it look quite bare.
Design Two
I like the large use of colour in this design. However I think that there is too much blank space on this design, which makes the logo look quite unproffesional. The use of different sized font makes the logo slightly confusing.
Design Three
I like the set out of this logo, as I think it covers the main area so it doesn't look bare, but leaves enough so it doesn't not look cluttered and is therefore hard to read. I think that this logo is easy to read and very clear while still looking very attractive.
Once again I decided to ask ten people, which logo they thought would be most suitable for my local newspaper. These were the results:
Taking both these results and my own analysis into account, I decided to use design three as my local newspaper logo.
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