Sunday 18 April 2010

Ancillary Task One - Poster

The ancillary task I chose was to create a poster, advertising my new local newspaper. I decided to create this in photoshop as an A4 document.

To have the highest quality print possible, I made the resolution 300px per inch, which is good quality for print work.

"The display resolution of a digital television or display device is the number of distinct pixels in each dimension that can be displayed." - Wikipedia.com

I then decided that I wanted to follow my newspaper logo's colour scheme, so using this as a basis, I used an iconic image of Southend beach to fade into the teal background. I did this using the gradient tool. This is shown below:



This is meant to resemble the process of the sea lapping on the beach. I think the bright colours are very eye-catching and attractive. The image used is very relevant to the poster as it represents the local attraction that all buyers of the paper would be aware of and recognise.

I then wanted to have my newspaper very prominent on the poster, so it would be immediately associated with my newspaper. So I decided to use my logo as both a header and footer for my poster. This is shown below:



I then needed to add text to say price and small information. I only wanted a small amount of text as it is a poster, which would be seen only quickly and I wanted it to be attractive. So knowing this I used the font type GillsSans, which I used as it was a very clear and modern font, then keeping to the colour scheme, I used the effects to have a glowing effect around the text, which I think made it stand out more. I set out the words to appear like waves fading out to the shore, which I thought was very fitting for this poster. My final poster is shown below:

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