Monday 25 January 2010

Main Elements of a Local Newspaper




In the above image I have shown a basic layout/format for a local newspaper.
There are different combinations and formats that could be considered, but for the sake of example I chose to design a simple layout with only the main features.

NAMEPLATE -


The nameplate of a newspaper will be not only the name of your newspaper, but also the logo. An attractive, simple and clear nameplate is important, as it will be what my paper will be mainly recognised for and thus it is very important that the audience can read it. It should draw in the auidences' eye by being simple yet effective. It is usually placed at the top of the page to make sure it is one of the first things the reader sees.

DATE / WEBSITE / PRICE -

The date/website/price are quite important and imformative features of a newspaper and thus is placed right under the nameplate.

HEADLINE -


The main purpose of the headline is to attract attention from the audience. Most often in bolded and all capital form to attract even more attention. The headline acts to entice the audience to read the following article. It will be a short sum of the article, enticing interest. It may be followed by a longer subheading, usually in smaller font size, adding extra information to the headline.

FEATURED ARTICLE PICTURE -

This will be a relevent picture to the article that will follow. It will not usually completely part the headline from the body text, but more often shifted slightly to the side, so not to interupt and cut-off the reader as they read downwards from the headline. The image will attract the readers and plays an important role of making the front page attractive.

ARTICLE BODY/TEXT -


This will be the actual article, parted in neat collumns from two to usually only four. The article on the front page will often be cut-off and leave the reader to continue the story on a another page, which will be directed to them.

SMALL ARTICLE SNIPPETS -


These will be short snippets of other articles within the newspaper, which are often a lot shorter and obtain less coverage than the front page article. They are to entice the audience to purchase or read the paper further, most often after they have read the front page article.

ADVERTISEMENT -

In local newspapers, these will usually be for local companies and buisnesses, which reflects the audience of the paper being local. It also catches a reader's eye.

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